A business website is a must-have in the modern Internet-driven market. However, while many companies have a website, few use them to their entire capability to drive sales and profit. That is a shame, since sites are frequently a significant investment concerning time and cash, and they are sometimes a great deal of work in order to stay updated.
Therefore, if you are not optimizing the return on investment of your website, you are passing up a massive opportunity.
Fortunately, there are a couple of relatively easy updates you may make to your website which may have a massive influence on customer retention and attraction, earnings, profit and long-term brand loyalty. These measures do not require thousands and thousands of dollars, which web design may entail, in investment and may be implemented by small businesses and multinational corporations alike.
There are five common areas that many business websites can improve upon and hope to see an immediate increase in earnings. Put together, they have the capacity to improve your earnings by 300% or more (based on your business, location and many different other variables).
- Insert Videos into the Content
Consumers love videos and so should you.
Our brains process visual information 60,000 times faster than text, so ditch the long product descriptions and elect for dynamic movie content visitors can participate with on your site. Videos on your landing page may raise conversion prices by 86 percent, and 44 percent of clients buy more goods on websites which offer informational videos and these amounts are just increasing.
Clients also tend to remain longer on websites with movies, and much better, they’re more inclined to return. Engaging product titles, consumer reviews and even excursions of your work area can help boost conversions.
Potential opportunity: Up to 86% growth in earnings
- Go International and Multicultural
The worldwide financial potential of internet communication totals $45 trillion. But if your website simply offers content in English, you miss out on a large scale two-thirds of the industry possible. Making your site accessible for multipurpose and multicultural crowds can allow you to accomplish a much larger piece of the pie, enhancing your general market potential by up to 200%. In this case you are applying an integrated asset management approach covering all basis.
Decide on a translation control system which integrates into your website; it is considerably more effective than direct translations, which frequently need time-tested email communications with translators. New translation applications make it effortless to roll out and keep translated websites for you in the long term.
Beyond translation, it is essential to be sensitive to the distinct cultural standards of the markets. Ensure that you don’t create the same blunders companies such as Pepsi, whose light-blue branding alienated a whole market of customers who associated the colour with death. By preparing your website with localized content, you open a world of fresh opportunities to your company, literally.
Potential opportunity: Up to 200% growth in earnings
- Avoid Downtime
On Cyber Monday, Amazon marketed 36.8 million things globally. Minutes of downtime might have cost the business a major chunk of profit. Same is true for your website. When it is not loading fast enough, then it is possible to lose clients before they even get a glimpse of your articles and products. It is important to note that 57 percent of people abandon a website if it requires over three minutes to load. It is important your site is resilient and scales to meet need, because 24 percent of individuals cite downtime as the reason they left their shopping carts.
Enhancing your website’s resiliency will stop slow load-times and downtime, and finally will keep more clients on your site and driving more purchases. Be certain that you construct your site on a flexible cloud management platform which keeps your articles and program quality, even if important traffic surges reach. And be certain that you frequently check your page speed on Google.
Potential opportunity: 24 percent growth in earnings
- Use responsive layout
Nearly all consumers access websites from several devices, so apply responsive design to supply a consistent guest experience regardless of where clients are getting content. This past year, 29 percent of all ecommerce transactions are predicted to happen on cellular or tablet computers. Responsive design provides you the chance to make the most of these earnings, and eases your backend website direction while increasing your search engine optimization.
Ensure you’re using a modern CMS platform such as WordPress or Drupal that make it effortless to enable responsive website layout. Need more convincing? Consider responsive design for a means to future-proof your articles, not only for different screen resolutions and sizes, but also for electronic experiences on new devices introduced since the flight of the Internet of Things. If you need assistance with this step employ a web design agency to assist you with what would be the most appropriate layout for you and your business.
Possible opportunity: 29 percent growth in earnings